Why Should I Use Serum in My Skincare Routine?

Why Should I Use Serum in My Skincare Routine?

June 11, 2025

There are so many different skincare routines out there that it can be hard to narrow down which products you need and can do without. Most skincare routines recommend using a face serum after cleansing and before moisturizing, but is this step really necessary? What is the point of using a face serum?

Serums offer many benefits for the skin and can be used to target a number of skin concerns. Below, we’ll discuss the benefits of face serums and how you can include them in your daily routine, from retinol to copper peptide serum!

What Is Face Serum and Why Does It Matter?

Face serums are repairing skincare products that contain higher concentrations of active ingredients than cleansers, moisturizers, and masks. They can be liquid, gel, or oil-based and are formulated to absorb quickly into the skin. Their lighter weight allows them to penetrate deeper into the skin for enhanced hydration, nourishment, and protection from environmental stressors.

These products usually contain nourishing ingredients like Vitamin C, hyaluronic acid, peptides, niacinamide, and other vitamins, actives, and antioxidants to target specific skin concerns. 

For instance, copper peptide serum, due to its collagen-boosting properties, can address visible signs of aging, such as fine lines, wrinkles, and sagging around the eyes. 

The Benefits of Using Serum in Your Skincare Routine

Face serums are designed to pair well with cleansers and moisturizers targeting specific skin concerns, creating a synergy that helps all the products work more effectively—they’re basically used for everything! 

The benefits you receive from a serum will depend on what you aim to improve about your skin. Face serums are formulated to target common skin concerns, and will offer benefits like:

  • Reduced signs of visible aging
  • Enhanced hydration
  • Even skin tone 
  • Minimized breakouts
  • Reduced inflammation and redness
  • …And many more!

How to Choose the Right Serum for Your Skincare Goals

While face serums can provide many benefits, they will differ depending on your goals. Whether you want a clearer complexion, more hydrated skin, even skin pigmentation, or reduced signs of aging, it’s important to choose a serum formulated to target your skin concerns.

Here are a few examples:

Anti-aging: Serums containing retinol, peptides, ceramides, antioxidants, and vitamins are great for targeting visible signs of aging! Retinol serums, for instance, are ideal for stimulating collagen and enhancing skin pigmentation.

The best peptide serums to look for are collagen and copper peptide serum. These are designed to stimulate collagen production, protect the skin from UV and radiation, and reduce the visibility of wrinkles and fine lines. 

(Fun fact: Our copper peptide serum blend from Isomers Skincare is 100% unique to our brand. There’s nothing else like it on today’s market!)

Even skin tone: Antioxidants like niacinamide, glutathione, Vitamin C, and ferulic acid help even skin tone, reduce redness, and fight acne by reducing the damaging effects of free radicals.

Enhanced hydration: Ceramide can help protect your skin barrier function for improved moisture retention, while hyaluronate creates buoyancy and smooths the skin surface.  

Whatever your skincare goals, select a serum specifically designed for your needs to ensure you get all the benefits of these powerful ingredients! 

At Isomers Skincare, we provide a wide range of serums that target many skin concerns. You can find the right serum for your needs by visiting our Shop. You can also take our Build My Routine quiz for more personalized suggestions. 

How to Use Serums in Your Skincare Routine

At Isomers, our general rule of thumb with skincare routines is to cleanse, feed, correct, and protect. To properly integrate serums into your routine, here’s the basic formula:

  1. Cleanse: Starting with a cleanser helps to remove environmental impurities and dead skin cells.
  2. Feed: Serums are the second step to “feed” your complexion with nourishing and hydrating ingredients. 
  3. Correct: The “correct” step replaces the “feed” if you use a different serum for your nighttime skincare routine. Ingredients like retinol are most effective when applied in the evening!
  4. Protect: After applying your serum, follow up with a moisturizer for enhanced hydration and skin barrier protection. 

Invest in Your Complexion with Isomers Skincare

Adding a face serum to your skincare routine allows your other products to work smarter and harder for your complexion. Whether you’re tackling stubborn breakouts or want a more youthful appearance, you can find several targeted face serums from Isomers Skincare by visiting our Shop!