H-PUR 100 Advanced Moisture Magnet

100% Hyaluronate Pure Hydration Serum

A soothing 100% Hyaluronate serum that hydrates the skin on multiple levels.

• Formula with HA only, in 2 molecular weights for more hydration on all levels.
• One ingredient formula – 100% pure hydration on all levels
• Multi molecular weight HA serum
  • Enhances penetration (smaller molecule goes deeper) for deeper hydration softer more plump and buoyant skin
  • Boosts hydration (on many/multiple levels) and elasticity
  • Retains moisture longer
  • For deeper, more, and longer-lasting skin hydration.

• Hyaluronic Acid (HA)
  • Rejuvenates the skin by improving its viscoelastic properties and significantly decreasing the look of deep wrinkles - which makes it an ideal skin-smoothing ingredient without injection!
  • Reduces trans-epidermal water loss and improves skin barrier function.
  • Provides a significant improvement of physiological characteristics of cutaneous barrier and of skin hydration.
  • A naturally occurring and widespread component found within the extra-cellular space within bodily tissues, especially those of the face.
  • Originally extracted from rooster combs, it is now produced as a reactive by-product of a benign bacteria and is identical to the substance found within the skin.
  • It's water-binding and water-attracting to help fill up the spaces between the connective fibers, collagen, and elastin, in the epi-dermis.
  • Important because -- It's the mortar that helps support healthy skin.  Our skin’s dermis layer is made up of about 70% water and claims nearly 50% of your body’s total Hyaluronic Acid allotment; there it helps to support and hydrate the skin, resulting in a healthy and attractive appearance. As your amount of Hyaluronic Acid decreases (as it will do with age, in fact, adults have only 1/20th the amount of HA of a baby), the extra-cellular matrix becomes dehydrated, leading to surface roughness, flaking, fine lines, and a whole host of other undesirables. Dry skin also leads to wrinkly, flappy skin. Wrinkles come about from the loss of three important components in the skin: collagen, hyaluronic acid, and elastin. Hyaluronic Acid provides the hydrating, nutrient-transporting framework necessary for holding up the structure of the extra-cellular matrix in the skin. If elastin is not bathed in water it becomes dry and brittle, invariably leading to dull, loose, and less-elastic skin. Dry skin is aged skin.